ESSKE

Terms and Conditions

Effective Date: January 15, 2025

Last Updated: January 15, 2025

1. Agreement to Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User" or "you") and Principal LA, LLC, a California limited liability company ("Company," "we," or "us"), concerning your access to and use of the Esske mobile application and website located at https://www.esske.com (the "Service").

By accessing or using our Service, you agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Service.

2. Description of Service

Esske is a mobile application that provides app intelligence and competitor analysis. The Service includes features such as app reviews, AI-powered conversations, and user insights.

3. Eligibility

You must be at least 13 years old to use the Service. By using the Service, you represent and warrant that you meet this age requirement and have the legal capacity to enter into these Terms.

4. User Accounts

4.1 Account Creation

To access certain features of the Service, you may be required to create an account. You agree to provide accurate, current, and complete information during registration.

4.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.

4.3 Account Types

  • Registered Accounts: Created with email verification and subject to account deletion requests
  • Anonymous Accounts: Cannot be deleted and have limited support options

5. User Content and Conduct

5.1 User-Generated Content

You may submit content through the Service, including app reviews and other materials ("User Content"). You retain ownership of your User Content but grant us certain rights as outlined below.

5.2 License to User Content

By submitting User Content, you grant Company a worldwide, royalty-free, perpetual, irrevocable, non-exclusive, sublicensable license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content in connection with the Service.

5.3 App Reviews

  • All app reviews are stored indefinitely
  • Reviews may be displayed publicly within the Service
  • Reviews remain visible even after account deletion

5.4 Prohibited Conduct

You agree not to:

  • Use the Service for any illegal or unauthorized purpose
  • Violate any applicable laws or regulations
  • Infringe upon the rights of others
  • Submit false, misleading, or defamatory content
  • Attempt to gain unauthorized access to the Service
  • Interfere with or disrupt the Service's operation
  • Use automated systems to access the Service without permission

6. AI Features and Conversations

6.1 AI Interactions

The Service includes AI-powered features that allow you to have conversations and interactions. These conversations are private to your individual account.

6.2 AI Limitations

You acknowledge that AI features:

  • May not always provide accurate or complete information
  • Are provided for informational and entertainment purposes
  • Should not be relied upon for professional advice

7. Privacy and Data Use

7.1 Privacy Policy

Your privacy is important to us. Please review our Privacy Policy, which governs the collection, use, and disclosure of your information.

7.2 Analytics

We use Google Analytics and Firebase to better understand our users and improve the Service. These services collect usage data and analytics information.

7.3 Data Sharing

  • Aggregated insights may be shared publicly or with partners
  • Individual AI conversations remain private to your account
  • App reviews are stored indefinitely and may be displayed publicly

8. Account Deletion

You may request deletion of your registered account by emailing hello@principal.la using the email address associated with your account. Please note:

  • Anonymous accounts cannot be deleted
  • Some content (such as app reviews) may remain after account deletion
  • Certain information may be retained for legal or business purposes

9. Intellectual Property

9.1 Company Rights

The Service and its original content, features, and functionality are owned by Company and are protected by copyright, trademark, and other intellectual property laws.

9.2 Trademarks

"Esske" and related marks are trademarks of Principal LA, LLC. You may not use these marks without our prior written permission.

10. Disclaimers

10.1 Service Availability

The Service is provided "as is" and "as available." We do not guarantee that the Service will be uninterrupted, secure, or error-free.

10.2 Warranty Disclaimer

TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR OTHER INTANGIBLE LOSSES.

12. Indemnification

You agree to defend, indemnify, and hold harmless Company from and against any claims, damages, costs, and expenses (including reasonable attorneys' fees) arising from your use of the Service or violation of these Terms.

13. Termination

We may terminate or suspend your account and access to the Service immediately, without prior notice, for conduct that we believe violates these Terms or is harmful to other users, us, or third parties.

14. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles.

15. Dispute Resolution

Any disputes arising out of or relating to these Terms or the Service shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, conducted in California.

16. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

17. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify users of material changes by posting the updated Terms on our website. Your continued use of the Service after such changes constitutes acceptance of the new Terms.

18. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Company regarding the Service.

19. Contact Information

For questions about these Terms, please contact us:

Principal LA, LLC

Email: hello@principal.la

Website: https://www.principal.la

App Website: https://www.esske.com

These Terms and Conditions were last updated on January 15, 2025.