Privacy Policy

Effective Date: January 15, 2025

Last Updated: January 15, 2025

1. Introduction

Principal LA, LLC ("we," "our," or "us"), a California limited liability company, operates the Esske mobile application and website at https://www.esske.com (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using Esske, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

• Account Information: When you create an account, we collect information such as your email address and any profile information you choose to provide.
• User Content: We collect content you create or submit through the Service, including app reviews and other user-generated content.
• Communications: We collect information when you contact us directly, such as through our support email.

2.2 Information We Collect Automatically

• Analytics Data: We use Google Analytics and Firebase to collect information about how you use our Service, including device information, usage patterns, and performance metrics.
• Technical Information: We may collect technical information about your device, including IP address, device type, operating system, and app version.

2.3 AI Conversations

All conversations with our AI features are private to your individual account and are not shared with other users or third parties, except as required by law.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Understand user behavior and preferences to enhance user experience
• Respond to your inquiries and provide customer support
• Analyze usage patterns and generate insights about our user base
• Comply with legal obligations

4. Information Sharing and Disclosure

4.1 App Reviews

All app reviews submitted through our Service are stored indefinitely and may be displayed publicly within the app.

4.2 Insights and Analytics

We may share aggregated, anonymized insights derived from user data for business purposes, including with partners, investors, or the public. These insights do not contain personally identifiable information.

4.3 AI Conversations

Your conversations with our AI features remain private to your account and are not shared with other users or third parties, except as required by law.

4.4 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.

4.5 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the acquiring entity.

5. Data Retention

• App Reviews: Stored indefinitely
• Account Information: Retained until account deletion is requested
• Analytics Data: Retained in accordance with Google Analytics and Firebase retention policies
• AI Conversations: Retained for the duration of your account

6. Your Rights and Choices

6.1 Account Deletion

You may request deletion of your account by emailing hello@principal.la using the email address associated with your account. Please note:

• Anonymous accounts cannot be deleted
• App reviews may remain visible even after account deletion
• Some information may be retained as required by law or for legitimate business purposes

6.2 Access and Correction

You may request access to or correction of your personal information by contacting us at hello@principal.la.

7. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Third-Party Services

Our Service uses third-party services, including:

• Google Analytics: For usage analytics and insights
• Firebase: For app performance monitoring and user analytics

These services have their own privacy policies governing their use of your information.

9. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

10. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt-out of the sale of your personal information (we do not sell personal information)

To exercise these rights, contact us at hello@principal.la.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated Privacy Policy.

12. Contact Information

If you have any questions about this Privacy Policy, please contact us: